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The process books


The Process Books 

Documenting the process of strategically re-branding a CBD product to connect with their audience of high performance athletes through a two part book series
The first of the two books focuses on the problem at hand, and gathering the research that allowed us to make strategic design decisions.
The second book documents both strategic brand foundation building as well as the creative process of developing the brand's identity and various touchpoints.
The process books
Published:

The process books

The Spectra Athletics process books are a 2 part book series that encapsulate the in-depth process of repositioning hemp & CBD company Pure Spect Read More

Published: